Human society and the natural world follow their own patterns of development and change. They do not alter their course because of any particular number. The reason people attach importance to auspicious dates when conducting important activities is simply a matter of belief—a way of providing comfort for the desire to seek wealth and prosperity.
Therefore, for business owners, there is no need to pursue such practices excessively. Only by taking business seriously and managing it well can one truly achieve financial success. Of course, choosing a meaningful date for the opening of a shop as a way of seeking good fortune is harmless.
The selection of auspicious times is another form of attaching symbolic meaning to lucky numbers. It is believed that choosing a particular auspicious time to hold a ribbon-cutting ceremony for a newly completed shopping center, set off firecrackers for the opening of a shop, or celebrate the opening of a bridge to traffic can bring prosperous business and success.
Generally speaking, people tend to choose morning hours for the opening of a new shop. According to Feng Shui, the air is fresh in the morning, and the sun rises in the East, making the morning an especially favorable omen for the opening of a new business.
Among auspicious morning times, the numbers 8 and 9 are commonly chosen, symbolically representing “prosperity” and “longevity” respectively. For example, some businesses schedule the ribbon-cutting and ceremonial firecrackers for a newly opened commercial building at 8:08:08 a.m., symbolically suggesting that the commercial building will “prosper, prosper, prosper” from that moment onward.
Some business owners choose 9:09:09 a.m. as the time to open the doors of a new shopping center, symbolizing the hope that from the moment the doors open, the business will prosper for a long time and the shopping center will remain successful and flourishing.
Others choose 11:08 a.m. as the time to welcome customers into a newly opened shop, symbolically suggesting that the business will “prosper every day.”
People’s pursuit of auspicious numbers—and particularly business owners’ pursuit of lucky dates and times—comes from the intense competition of the commercial marketplace. Although businesspeople may have already achieved success through hard work, they may still feel that the road ahead is unpredictable. As a result, they may seek support through beliefs and the protection of the “divine,” in order to find emotional balance amid pressure and gain encouragement and confidence.
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