Privacy policy
Last updated: June 3, 2026
Overview
ETHERAO is a brand operated by Beijing Hengcheng Huachang Technology Co., Ltd.
This Privacy Policy describes how ETHERAO (“we”, “us”, or “our”) collects, uses, stores, and discloses your personal information when you visit our website, use our services, purchase our products, or communicate with us.
ETHERAO operates this online store through Shopify, which provides the technology infrastructure that enables us to offer our products and services.
By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described below.
If there is any conflict between this Privacy Policy and our Terms of Service regarding the processing of personal information, this Privacy Policy shall apply to matters related specifically to personal information.
1. Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.
We may collect and process the following categories of personal information depending on how you interact with our Services, where you live, and as permitted by applicable laws.
1.1 Contact Information
We may collect:
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Full name;
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Email address;
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Shipping address;
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Billing address;
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Phone number;
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Other contact details provided by you.
1.2 Account Information
If you create an account with us, we may collect:
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Username;
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Password;
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Account preferences;
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Saved settings;
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Order history.
1.3 Order and Transaction Information
When you purchase products from ETHERAO, we may collect:
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Products purchased;
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Order details;
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Payment confirmation;
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Transaction records;
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Return or exchange information.
Payment information is processed securely through authorized payment providers. We do not directly store complete payment card information.
1.4 Personalized Experience Information
ETHERAO provides personalized products and personal exploration experiences.
When you voluntarily provide information for customized products or digital experiences, we may collect:
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Birth date information;
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Zodiac-related information;
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Personal preferences;
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Bracelet size;
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Custom design requirements;
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Personal intention or reflection information provided by you.
This information is used only for:
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Creating personalized products;
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Providing customized recommendations;
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Generating personal exploration experiences;
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Improving your interaction with ETHERAO services.
ETHERAO does not use this information to provide medical, psychological, financial, or legal advice.
1.5 Device and Usage Information
When you visit our website, we may automatically collect certain technical information, including:
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IP address;
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Browser type;
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Device information;
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Operating system;
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Network information;
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Website interaction data;
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Pages visited;
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Products viewed.
This information helps us:
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Improve website performance;
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Understand customer preferences;
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Provide a better shopping experience;
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Maintain website security.
1.6 Communication Information
When you contact us, we may collect information included in your communication, such as:
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Customer support requests;
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Questions;
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Feedback;
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Order-related messages.
2. Sources of Personal Information
We may collect personal information from:
Directly From You
Including when you:
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Create an account;
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Place an order;
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Complete a personalized product request;
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Contact customer support;
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Subscribe to communications.
Automatically Through Our Website
Including through:
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Cookies;
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Analytics tools;
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Similar technologies;
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Device information.
From Service Providers
Including:
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Shopify;
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Payment processors;
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Shipping providers;
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Technology providers;
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Analytics services.
From Third Parties
Including business partners or platforms that support our services.
3. How We Use Your Personal Information
Depending on how you interact with ETHERAO, we may use your information for the following purposes:
Providing and Improving Our Services
We use your information to:
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Process orders;
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Complete payments;
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Prepare and deliver products;
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Manage returns and exchanges;
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Provide customer support;
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Maintain accounts;
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Improve website experience.
Personalized Products and Experiences
We may use voluntarily provided information to:
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Create customized products;
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Prepare personalized crystal selections;
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Provide personal exploration experiences;
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Recommend relevant products or content.
Marketing and Communication
With your permission where required, we may use your information to send:
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Product updates;
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Brand news;
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Promotional communications;
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Personalized recommendations.
You may unsubscribe from marketing communications at any time.
Security and Fraud Prevention
We use personal information to:
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Verify accounts;
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Prevent fraudulent activity;
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Protect our website;
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Maintain secure transactions.
Legal Compliance
We may use personal information to:
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Comply with applicable laws;
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Respond to legal requests;
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Protect our rights;
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Enforce our policies.
4. How We Share Personal Information
We may share personal information in the following situations:
Shopify and Service Providers
We may share information with trusted service providers that help us operate our business, including:
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Shopify;
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Payment processors;
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Shipping providers;
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Customer support services;
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Website analytics providers;
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Cloud storage providers.
These providers process information only as necessary to provide services to us.
Marketing and Advertising Partners
Where permitted by law, we may work with marketing partners to provide advertising services.
These partners may use information collected through cookies or similar technologies to provide more relevant advertising.
Depending on your location, you may have rights regarding certain types of targeted advertising or data sharing.
Legal Requirements
We may disclose information when required to:
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Comply with legal obligations;
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Respond to government requests;
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Protect our rights;
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Prevent fraud or misuse.
5. Relationship With Shopify
ETHERAO uses Shopify as the platform supporting our online store.
Shopify may collect and process personal information related to your use of our website, purchases, and interactions with our store.
Your information may be processed by Shopify and related service providers located in countries other than your country of residence.
For more information about how Shopify processes personal information, please review Shopify’s own privacy policies.
6. Cookies and Similar Technologies
ETHERAO uses cookies and similar technologies to:
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Operate our website;
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Remember preferences;
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Analyze website usage;
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Improve customer experience;
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Provide relevant marketing.
You may control cookies through your browser settings.
Please note that disabling cookies may affect certain website functions.
7. Third-Party Websites and Links
Our website may contain links to third-party websites or services.
ETHERAO is not responsible for the privacy practices, security, or content of third-party websites.
We encourage you to review the privacy policies of any external websites you visit.
8. Children's Privacy
ETHERAO services are not intended for children under the age of majority in their jurisdiction.
We do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete such information where required by law.
9. Security and Retention of Information
We take reasonable measures to protect your personal information.
However, no online transmission or storage system can guarantee complete security.
We retain personal information only for as long as necessary to:
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Provide services;
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Complete transactions;
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Meet legal obligations;
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Resolve disputes;
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Enforce agreements.
10. Your Privacy Rights
Depending on your location, you may have rights regarding your personal information, including:
Right to Access
You may request access to the personal information we hold about you.
Right to Correction
You may request correction of inaccurate information.
Right to Deletion
You may request deletion of your personal information where applicable.
Right to Data Portability
You may request a copy of your information in certain circumstances.
Marketing Preferences
You may unsubscribe from promotional emails at any time.
To exercise your rights, please contact us using the information below.
We may need to verify your identity before processing certain requests.
11. International Data Transfers
ETHERAO operates internationally.
Your personal information may be transferred, stored, or processed outside your country of residence.
Where required, we use appropriate safeguards for international data transfers, including recognized legal mechanisms such as:
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Standard Contractual Clauses;
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Equivalent approved transfer mechanisms.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time due to:
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Changes in our services;
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Operational updates;
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Legal requirements;
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Regulatory changes.
The updated version will be posted on this page with a revised “Last Updated” date.
13. Contact Information
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
ETHERAO
Email:
ETHERAO is operated by:
Beijing Hengcheng Huachang Technology Co., Ltd.
ETHERAO
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